SKU: 71946979170

Madtrace® GEN2 FORMULA LINE Racing Steering Wheel System For LOTUS EMIRA

Sale price$674.55 Regular price$749.50
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Ships within 48 hours · Estimated delivery Jul 31 - Aug 5

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Description

Madtrace® GEN2 FORMULA LINE Racing Steering Wheel System For LOTUS EMIRAFORMULA Line Product Overview Introducing the endurance motorsport inspired JQ Werks Madtrace FORMULA Line Racing Steering Wheel System for LOTUS EMIRA Chassis. This first of its kind system brings authentic GT3 GT4 race car ergonomics directly to your fingertips, featuring a 290 mm precision machined billet aluminum housing with smooth, high grip rubber for maximum safety. The FORMULA Line shares the advanced technology of our PODIUM Line Racing

FORMULA Line Product Overview

Introducing the endurance motorsport inspired JQ Werks Madtrace® FORMULA Line Racing Steering Wheel System for LOTUS EMIRA Chassis. This first of its kind system brings authentic GT3/GT4 race car ergonomics directly to your fingertips, featuring a 290 mm precision machined billet aluminum housing with smooth, high grip rubber for maximum safety. The FORMULA Line shares the advanced technology of our PODIUM Line Racing Steering Wheel System, and is the industry’s first steering wheel system to integrate both CAN bus and LIN bus within a single hub, ensuring flawless communication with your factory electronics. No splicing. No wiring headaches. Just true plug and play simplicity.

FORMULA Line Materials

Built from 6061-T6 billet aluminum with smooth, high grip rubber, the FORMULA Line system delivers a perfect fit and premium feel. Finished in sleek black and red anodizing, it pairs seamlessly with our matching adapter hub and quick release, both made from the same 6061-T6 aluminum for exceptional strength, durability, and reliability. Built to perform. Made to last.

FORMULA Line CAN Bus Integration Feature

This feature is exclusive to the PODIUM and FORMULA Line, providing the driver with access to over 20 additional functions (chassis dependent) beyond the factory steering wheel functions. Drivers can operate high beam flash, wipers, turn signals, shift lights, TC adjustment, and much more, all from a single, fully integrated system. It’s the ultimate all in one solution, keeping every critical function right at your fingertips.

FORMULA Line MadtraceLAB 1.0 Feature

The FORMULA Line delivers complete control with a fully customizable button layout, configured through MadtraceLAB or the equipped DID. Every update, adjustment, and upgrade can be managed directly through MadtraceLAB, keeping the system always up to date. A discreet USB‑C port future proofs the hub, enabling seamless updates, feature expansions all in one advanced, integrated platform.

FORMULA Line Profile Settings Feature with Button Layout Mapping Configuration

A key highlight of the FORMULA Line system is its Profile Settings and Button Layout Mapping. Whether you’re dialing in for changing track conditions, personal driving preferences, or even swapping the system between cars, you can store up to three fully customizable profiles directly in the hub’s internal memory for instant recall. With access to over 20 OEM CAN bus functions, every command can be mapped seamlessly across the eight front facing buttons and dual joystick knobs, putting complete control at your fingertips.

(Example: Profile One For G87 M2 might include M1, M2, Cruise Control SET/RES, Bluetooth, and Cluster Menu, all with white backlighting. Profile Two For GT4RS might include Front Axle Lift, ESP+TC OFF, Turn Signal, Wiper, PDK SPORT, and PSE, all in red.)

FORMULA Line Button Profile Switch Functionality

To give drivers quick adaptability, we designed the Layout Switch Function. With a simple press of right bottom front facing button switch, you can instantly swap between your saved button maps and LED profiles on the fly. 

(Example, Layout One can be changed to Layout Two with a single press of the button.)

FORMULA Line RevLEDs GT3 Style CAN bus Shift Light

The FORMULA Line system comes exclusively with RevLEDs CAN bus shift lights, providing the driver with an instant, zero delay shifting and track experience. All the lights flash red when the engine reaches redline.

FORMULA Line OLED Driver Information Display (DID)

Every FORMULA Line racing steering wheel system comes equipped with the PODIUM Line optional OLED Driver Information Display (DID), positioned directly beneath the RevLEDs shift lights. This display allows the driver to see telemetry data such as real time speed thanks to our integrated CAN bus support. Our DID system also enables on the fly button layout mapping and profile switching, eliminating the need to connect the hub to a computer for MadtraceLAB programming. Additionally, the DID lets the driver adjust both display brightness and RGB customizable button colors for a fully personalized experience.

IMPORTANT NOTES:

Please be aware that the JQ Werks Madtrace® Racing Steering Wheel System is ONLY DESIGNED FOR OFF-ROAD, TRACK USE, RACING, AND COMPETITION PURPOSES, NOT FOR ANY TYPE OF STREET USE. Consequently, we cannot guarantee that the JQ Werks Madtrace® Racing Steering Wheel System complies with local government laws and regulations regarding required vehicle safety equipment. Moreover, it is strictly prohibited to install this system on any motor vehicle subject to state safety inspection. 

It is of utmost importance to understand that our Racing Steering Wheel is solid, which could result in bodily injury in the event of a car accident. For this reason, removing the factory airbag poses a significant safety risk and should never be attempted while utilizing factory 3-point seat belts. Instead, we strongly require our customers to use 6-point racing harnesses with racing roll-bar for off-road use to ensure their safety.

Please note that these considerations may vary depending on the country or region you operate in. It's always best to consult with legal professionals who are familiar with the laws and regulations in your specific area and industry to ensure you are fully compliant with all relevant legal requirements.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 71946979170

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4.0 ★★★★★
Based on 22 reviews
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Verified Purchase
Justine Thyme Fischer
Bozeman, US
★★★★★ 5
Comfy, soft, helps me sleep without pain.
Color: White, Size: Queen
These pillows are very comfy. Lately, I'd been waking up with pinched nerves in my neck and shoulders so I decided to try new pillows. I've been using these pillows for a couple of days now and I no longer have any pinched nerves. They're so comfortable to rest my head on. If I had to make one constructive criticism, its that I wish they were thicker. I know its just personal preference but I like my head to be elevated more.. however, using 2 of these pillows does the trick! Also, they come packaged really well... vacuum sealed and in a box (which is good because they sat out in the rain for 7 hours).. and they didnt have a strange odor to them. For the price, they are great.
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Reviewed in the United States on April 17, 2026
M
Verified Purchase
M&J E.
Waukegan, US
★★★★★ 5
GREAT
Color: White, Size: Queen
These pillows are fantastic. I bought them for my kids beds and decided I needed some for myself. They're the perfect firmness. I don't need to fluff them in the middle of the night and have no neck pain. I have washed them in my home washing machine and they've held up great. I highly recommend them.
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Reviewed in the United States on May 8, 2026
R
Verified Purchase
Rafael A
Battle Creek, US
★★★★★ 5
⭐⭐⭐⭐☆ Comfortable pillows with good support
Color: White, Size: Queen (Pack of 2)
I purchased the EIUE Hotel Collection bed pillows (2 pack) looking for something comfortable and supportive, and overall they’ve been a good addition to my bed. The pillows arrived well packaged and fluffed up nicely after opening. They feel soft but still provide decent support for sleeping. I’m mostly a side and back sleeper, and these pillows have worked well without feeling too flat. They hold their shape better than I expected and don’t require constant fluffing during the night. The fabric feels smooth and breathable, which helps keep them comfortable. My only small downside is that they’re slightly softer than what I personally prefer, but that really comes down to personal preference. Overall, these are comfortable, good-quality pillows that offer nice support and value for the price. I’d recommend them if you’re looking for hotel-style pillows that are soft yet supportive.
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Reviewed in the United States on December 15, 2025
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Verified Purchase
Shannon 71
Grantham, US
★★★★★ 5
Cheap comfy quick delivery
Color: Black, Size: Queen (Pack of 2)
I bought these for my daughter and her dude, they love them! They aren't expensive very comfortable came to life quickly. If your looking for a quick delivery inexpensive and comfy this is your pillow. From what I've seen of them fluffy but not too fluffy 😉
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Reviewed in the United States on June 7, 2026
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The Fingernail Reviewer
Massapequa, US
★★★★★ 4
Pillowriffic
Color: White, Size: Queen (Pack of 2), Color: White, Size: Queen (Pack of 2)
These pillows are exactly as described, I would say they are softer than I expected but still very good. They come compressed so it will take an hour or so for them to fill up so you will want to open these before bedtime. All in All if you are looking for a reasonably priced pillow that will last a couple of months I would recommend these.
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Reviewed in the United States on May 7, 2026

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